Identify with the homeless. Become part of the solution. Donate by texting ADOT01 £5 to 70070.
To raise awareness of the 93,000 homeless people all over the UK, ADOT.COM has launched a social campaign, highlighting the fact that homelessness is all around us but that no one seems to see it. The campaign aims to raise money for two different charities, the Amy Winehouse Foundation and New Horizon Youth Centre, and their work in helping and empowering homeless people. Anyone can help support the cause, simply by texting ADOT01 £5 to 70070. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead. The campaign, which will be running in cinemas, press, on TV, posters and social media, will also be actively supported by public figures Jon Snow, Barbara Winsor, Mitch Winehouse, Caprice and many others. Ajab Samrai, Chief Creative Officer of Ogilvy & Mather Japan said: “With such potent and beautifully disturbing images, this Christmas it will be harder than ever to look away from homelessness.”
For links to the press coverage this campaign has recived please see below.